Allows retailers to digitize credit cards, gift cards, loyalty points
and coupons into a secure retail wallet for a seamless shopping
experience
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Today Rambus
Inc. (NASDAQ:RMBS) announced a comprehensive mobile payments
platform to enhance payment security, reduce operational costs and
increase revenue for retailers. The Rambus
Unified Payment Platform securely converts and manages digital value
to enable consumers to pay with credit, points and coupons in a single
transaction, and transform how they shop and pay.
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"Our Unified Payment Platform is based on a bank-proven foundation from
our Bell ID acquisition, utilizing tokenization and card provisioning
technology that is in use among the largest banks and payment networks
worldwide," said Dr. Ron Black, president and CEO of Rambus. "Our new
platform extends this offering to the retailer, enabling them to
incorporate payments and manage digital currencies inside a single app
to realize an enhanced frictionless shopping experience."
Overview of Rambus Unified Payment Platform
The Unified Payment Platform consists of these primary components: 1)
the Digital Value Manager, 2) Retail Wallet Engine, 3) a white-label
retail app and 4) optional modules to support credit/debit cards, gift
cards, loyalty points and coupons.
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1)
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The Digital Value Manager - the core of the Unified Payment Platform
- allows retailers to connect multiple third-party service providers
and convert various forms of digital value into a unified "currency"
that can be managed in a value store.
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2)
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The secure Retail Wallet Engine software enables full integration
with mobile payment products, including a white-label app, and
features digital card enrollment, card provisioning and
tokenization. The Retail Wallet Engine can be upgraded to include
integration with Virtual Point of Sale (VPOS) capabilities and
inventory management to enable one-click pay and auto-pay creating
a truly frictionless consumer experience.
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3)
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The white-label app software allows retailers to get their branded
app quickly to market. The app can be fully integrated with a suite
of products, providing consumers with all-in-one access to the
retailer's unified digital wallet and value-added services.
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4)
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Customizable modules that provide retailers and merchant acquirers
the ability to securely connect to third-party services, convert
different types of digital value to a unified currency, and manage
gift card, loyalty and coupon services in-house.
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A credit/debit card module that enables retailers to add a credit or
debit card and using tokenization for secure access to digitize
physical cards into a single wallet.
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A gift card module that allows consumers to add or purchase gift
cards, redeem gift cards, reload, provide balance inquiry or transfer
gift card values.
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A loyalty module that tracks new and existing loyalty cards, adds
points on purchase, supports payment with points and adds bonus points
to incentivize users to buy or select products.
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A coupon module that adds and redeems coupons, which enables retailers
to push coupons to consumers in store or in virtual carts.
Enabling a Frictionless Shopping Experience
The Unified Payment Platform provides retailers with enhanced security,
reduced cost and increased revenue. By using tokenization, the risk of
card on file fraud is reduced by replacing key account information with
temporary data. The Retail Wallet Engine enables in-aisle check-out
options to lower overhead costs and reduce the number of POS terminals.
The platform also helps increase revenue by allowing retailers to more
easily engage in cross- or up-sell opportunities with integrated loyalty
points and coupons. In addition, this facilitates direct access to
detailed shopping data, allowing retailers, banks and merchant acquirers
to offer a personalized shopping experience and more effectively compete
in a crowded marketplace.
For consumers, the platform provides an effortless experience by
unifying multiple units of value—including credit/debit, gift cards,
loyalty points and coupons—into a single mobile app, along with
digitized receipts and transaction history of purchases.
For more information about our Unified Payment Platform, please visit www.rambus.com/unifiedpayment.
About Rambus Security Division
The Rambus Security Division is dedicated to providing a secure
foundation for a connected world. Integrating technologies from
Cryptography Research, Bell ID and Ecebs, our innovative solutions span
areas including tamper resistance, network security, mobile payment,
smart ticketing and trusted transaction services. Our technologies
protect nearly nine billion licensed products annually, providing secure
access to data and creating an economy of digital trust between our
customers and their customer base. Additional information is
available at rambus.com/security.
About Rambus Inc.
Rambus creates innovative hardware and software technologies, driving
advancements from the data center to the mobile edge. Our chips,
customizable IP cores, architecture licenses, tools, software, services,
training and innovations improve the competitive advantage of our
customers. We collaborate with the industry, partnering with leading
ASIC and SoC designers, foundries, IP developers, EDA companies and
validation labs. Our products are integrated into tens of billions of
devices and systems, powering and securing diverse applications,
including Big Data, Internet of Things (IoT), mobile, and consumer
platforms. At Rambus, we are makers of better. For more information,
visit rambus.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170227005329/en/
Rambus
Agnes Toan, 408-462-8905
Senior Manager, Corporate
Communications
atoan@rambus.com
Source: Rambus Inc.
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