Rambus to deliver key provisioning services for VIDITY, allowing
leading technology and media companies to enable 4K UHD and High Dynamic
Range (HDR) programming
LOS ANGELES & SUNNYVALE, Calif.--(BUSINESS WIRE)--
Rambus
Inc. (NASDAQ:RMBS) today announced that its Cryptography
Research Division has been selected by the Secure Content Storage
Association (SCSA) to run and manage the VIDITY™ Key Issuance Center.
This service, part of the Cryptography Research Trust Services offering,
manages cryptographic keys that SCSA-enabled devices and services use in
securing high-quality 4K Ultra HD with HDR, HD and SD content. The SCSA
develops technologies for consumers to easily and securely purchase,
transfer, and view content across multiple electronic devices.
"The members of SCSA represent leading global technology and
entertainment brands where delivering a seamless, high quality consumer
experience along with robust and flexible security that enables new and
compelling business models is of the utmost importance," said David
Huerta, General Manager of SCSA. "The Rambus Cryptography Research
Division has been involved throughout the development of VIDITY as a
valued technology partner and advisor, and we're pleased that this role
now includes operating the VIDITY Key Issuance Centaer."
In operating the Key Issuance Center, Cryptography Research will deliver
encrypted keys to storage device makers, player manufacturers, and
content issuers who are involved with the SCSA. As part of the VIDITY
pre-launch activities, Cryptography Research provided provisional key
management services to existing members of the consortium. This service
now is the official VIDITY Key Issuance Center. Cryptography Research
has delivered billions of encrypted keys throughout the past decade for
various product and services, including CryptoFirewall
and CryptoManager
solutions.
"VIDITY is an extremely exciting brand that will bring consumers the 4K
Ultra HD content they want," said Paul Kocher, president and chief
scientist of the Rambus Cryptography Research Division. "We are proud
that SCSA has expanded our role to include addressing VIDITY's key
distribution needs."
Made up of more than 50 participating companies from the entertainment
and technology industry, the SCSA is committed to ensuring access to
premium digital content in a portable, convenient format. Some of the
SCSA members include ARM Holdings (NASDAQ:ARMH), Cisco Systems, Inc.,
(NASDAQ:CSCO), Comcast Corporation (NASDAQ:CMCSA), LG Electronics Inc.,
Samsung Electronics Co., Ltd., Seagate Technology (NASDAQ:STX), and
Western Digital (NYSE:WDC).
To learn more about Rambus and the Cryptography Research Division, visit rambus.com/security.
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About the Secure Content Storage Association
The Secure Content Storage Association (SCSA) is a consortium of
companies in the entertainment and storage space founded in January 2012
by Twentieth Century Fox Home Entertainment, Warner Bros. Home
Entertainment, SanDisk, and Western Digital. Established as an LLC, the
SCSA is focused on developing technologies to make it easy and secure
for consumers to purchase, transfer and view content across multiple
electronic devices. Companies interested in learning about the SCSA can
contact INQUIRIES@SCSALLC.COM.
About Rambus Cryptography Research
The Rambus Cryptography Research division specializes in embedded
security solutions to combat the worldwide threat to data integrity. Our
innovative technologies span areas including tamper resistance, content
protection, network security, media and payment and transaction
services. Nearly nine billion security products are made annually with
our security technology, and systems designed by our scientists and
engineers protect billions of dollars in revenue every year. Additional
information is available at rambus.com/security.
About Rambus Inc.
Rambus creates cutting-edge semiconductor and IP products, spanning
memory and interfaces to security, smart sensors and lighting. Our
chips, customizable IP cores, architecture licenses, tools, services,
training and innovations improve the competitive advantage of our
customers. We collaborate with the industry, partnering with leading
ASIC and SoC designers, foundries, IP developers, EDA companies and
validation labs. Our products are integrated into tens of billions of
devices and systems, powering and securing diverse applications,
including Big Data, Internet of Things (IoT), mobile, consumer and media
platforms. At Rambus, we are makers of better. For more information,
visit rambus.com.
RMBSTN
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Simone Souza, 408-462-8859
ssouza@rambus.com
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Source: Rambus Inc.
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