Unique design offers the light of a traditional incandescent with
exceptionally lower power and longer life
LAS VEGAS--(BUSINESS WIRE)--
Rambus
Inc. (NASDAQ: RMBS), the innovative technology solutions company
that brings invention to market, today introduced its latest lighting
invention turned product — a highly efficient, long-lasting and
innovative LED family of light bulbs.
The new family of bulbs offers the high-quality light, simplicity and
ease-of-use of traditional incandescent bulbs while delivering the
energy efficiency, durability and reliability of the most advanced LED
technology. The first offering, an A19, 60 watt equivalent, is designed
to provide consumers with the quality and lighting distribution of
traditional incandescent bulbs using close to one-quarter the power and
lasting up to 25 times longer.
These new bulbs take a fundamentally different design approach than
other LED light bulbs on the market. The inventive seed of this lighting
solution is Rambus' MicroLens® optical technology, which in the bulb
enables the use of a cylindrical light guide with the ability to produce
a consistent, spherical distribution of light. This open structure
allows for the innovative use of convection to keep the bulb cool. The
result is a family of bulbs with increased energy efficiency,
significantly improved lifetime and reduced bill of materials cost by
utilizing fewer or lower-powered LEDs. The technology embodied in
MicroLens optics has a proven track record in backlighting cell phones,
computer screens, televisions and other displays.
The Rambus solution was designed to solve critical consumer lighting
issues such as efficiency, reliability, and performance in a
cost-effective manner. Building on Rambus' core strength in electronics,
this bulb offers broad compatibility with dimmers, resulting in no
humming or buzzing, unlike alternative offerings.
"We are pleased to introduce our revolutionary design for innovative and
efficient LED bulbs. Our unique design has all the benefits of the best
LED technology available and offers a significant bill of materials cost
savings," said Jeffery Parker, president of the Rambus Lighting and
Display Technology division.
The Rambus LED bulbs will be sold through partners and will be available
at retailers and professional channels within Q2 2013. Rambus plans to
expand its offerings with additional A19 and PAR offerings during 2013.
For additional information, please visit www.rambus.com/bulb.
About Rambus Inc.
Rambus is the innovative technology solutions company that brings
invention to market. Unleashing the intellectual power of our
world-class engineers and scientists in a collaborative and synergistic
way, Rambus invents, licenses and develops solutions that challenge and
enable our customers to create the future. While best known for creating
unsurpassed semiconductor memory architectures, Rambus is also
developing world-changing products and services in security, advanced
LED lighting and displays, and immersive mobile media. For additional
information visit www.rambus.com.

Rambus Inc.
Carolyn Robinson, 408-462-8717
crobinson@rambus.com
Source: Rambus Inc.
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