Immersive Mobile Media Platform to Reach 10 Million American
Households
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Rambus
Inc. (NASDAQ: RMBS), the innovative technology solutions company
that brings invention to market, today announced that Mnet
America, a youth entertainment brand for all things Asian cool, has
selected the Rambus Imerz™ Media Platform to create a multi-platform app
which will provide viewers with a unique, personalized and immersive
video experience. The app makes the mobile device a hub for content
discovery, interactivity and lean-forward engagement, while enabling
multi-screening for shared viewing on the TV.
"Our audience is made up of Millennials who demand that their favorite
content is interactive, engaging and available across multiple devices,"
said Ted Kim, president & CEO, Mnet America. "The Imerz platform enables
us to provide our viewers with a unique personalized experience, and
this new app is the next step in Mnet's evolving content everywhere
strategy."
The Imerz media platform allows users to enjoy a personalized, immersive
experience anytime, anywhere and on any device. The end-to-end
multi-media solution enables a rich array of TV 3.0 services -
multi-screen synchronized interactivity, social sharing, video-object
data surfing and content shifting between devices, as well as ecommerce.
"Like many cutting-edge content providers, Mnet wants to transform
passive viewers into active participants," said John Thomas, vice
president of the Mobile Technologies Division at Rambus. "As the home of
Asian pop culture and entertainment, including programming that
highlights the biggest K-pop music stars and hits in the world, Mnet is
building a U.S. brand whose fans expect the most cutting edge innovation
in the digital arena. The Imerz platform provides an interactive video
experience that enables Mnet to deliver the most engaging user
experience to its growing U.S. viewership."
About Rambus Inc.
Rambus is the innovative technology solutions company that brings
invention to market. Unleashing the intellectual power of our
world-class engineers and scientists in a collaborative and synergistic
way, Rambus invents, licenses and develops solutions that challenge and
enable our customers to create the future. While best known for creating
unsurpassed semiconductor memory architectures, Rambus and its
affiliates are also developing world-changing products and services in
security, advanced LED lighting and displays, and immersive mobile
media. Additional information is available at www.rambus.com.
About Mnet America
Mnet America (www.mnetamerica.com)
is a youth entertainment brand for all things Asian cool. It uses video,
digital, experiential and social media to reach Millennials with
lifestyle content inspired by Asian pop culture and entertainment. This
includes the first and leading 24/7 English-language television network
in the U.S. targeting fans of K-pop music, anime and other genres of
entertainment growing in popularity throughout Asia and around the
world. An advertiser-supported network —distributed in over 30 DMAs
through Comcast Cable, Time Warner cable, FIOS TV, Cox cable, Charter
Communications and via TV Everywhere — Mnet is the first U.S. television
property of CJ Entertainment & Media Group, Asia's leading
vertically-integrated entertainment company and a unit of CJ
Corporation. Mnet is headquartered in Los Angeles, can be found on www.facebook.com/MnetUSA,
on Twitter @MnetLA and on Tumblr mnetamerica.tumblr.com/.
RMBSTN
Schwartz MSL for Rambus
Dan O'Mahony or Darah Roslyn, 415-512-0770
rambus@schwartzmsl.com
Source: Rambus Inc.
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