Allows retailers to digitize credit cards, gift cards, loyalty points and coupons into a secure retail wallet for a seamless shopping experience
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"Our Unified Payment Platform is based on a bank-proven foundation from
our Bell ID acquisition, utilizing tokenization and card provisioning
technology that is in use among the largest banks and payment networks
worldwide," said Dr.
Overview of Rambus Unified Payment Platform
The Unified Payment Platform consists of these primary components: 1) the Digital Value Manager, 2) Retail Wallet Engine, 3) a white-label retail app and 4) optional modules to support credit/debit cards, gift cards, loyalty points and coupons.
|1)||The Digital Value Manager - the core of the Unified Payment Platform - allows retailers to connect multiple third-party service providers and convert various forms of digital value into a unified "currency" that can be managed in a value store.|
The secure Retail Wallet Engine software enables full integration
with mobile payment products, including a white-label app, and
features digital card enrollment, card provisioning and
tokenization. The Retail Wallet Engine can be upgraded to include
|3)||The white-label app software allows retailers to get their branded app quickly to market. The app can be fully integrated with a suite of products, providing consumers with all-in-one access to the retailer's unified digital wallet and value-added services.|
|4)||Customizable modules that provide retailers and merchant acquirers the ability to securely connect to third-party services, convert different types of digital value to a unified currency, and manage gift card, loyalty and coupon services in-house.|
Enabling a Frictionless Shopping Experience
The Unified Payment Platform provides retailers with enhanced security, reduced cost and increased revenue. By using tokenization, the risk of card on file fraud is reduced by replacing key account information with temporary data. The Retail Wallet Engine enables in-aisle check-out options to lower overhead costs and reduce the number of POS terminals. The platform also helps increase revenue by allowing retailers to more easily engage in cross- or up-sell opportunities with integrated loyalty points and coupons. In addition, this facilitates direct access to detailed shopping data, allowing retailers, banks and merchant acquirers to offer a personalized shopping experience and more effectively compete in a crowded marketplace.
For consumers, the platform provides an effortless experience by unifying multiple units of value—including credit/debit, gift cards, loyalty points and coupons—into a single mobile app, along with digitized receipts and transaction history of purchases.
For more information about our Unified Payment Platform, please visit www.rambus.com/unifiedpayment.
About Rambus Security Division
The Rambus Security Division is dedicated to providing a secure
foundation for a connected world. Integrating technologies from
Rambus creates innovative hardware and software technologies, driving
advancements from the data center to the mobile edge. Our chips,
customizable IP cores, architecture licenses, tools, software, services,
training and innovations improve the competitive advantage of our
customers. We collaborate with the industry, partnering with leading
ASIC and SoC designers, foundries, IP developers, EDA companies and
validation labs. Our products are integrated into tens of billions of
devices and systems, powering and securing diverse applications,
including Big Data,
Senior Manager, Corporate Communications
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